The Kino mark and name.

Guidelines and assets for referring to Kino in articles, integrations, and talks. Simple rules, no lawyers required.

The mark

A square tile with the letterforms cut out. It always sits on its own background so it holds up at favicon size.

On light
On dark

The lockup

The mark paired with the name. The trademark symbol travels with the name whenever it appears as a brand.

KinoKinoKino
Name: KinoPlain text: Kino™Possessive: Kino’s

Color

Kino Blue

Primary

Ink

Foreground · dark bg

Paper

Background · light

Graphite

Surfaces · dark

Usage

  • Write the name as “Kino”, capital K, in running text.
  • Use the ™ symbol on the first or most prominent use of the name on a page.
  • Keep the mark in its tile with clear space at least the width of the “K”.
  • Use the monochrome mark on photography or busy backgrounds.
  • Don’t stretch, rotate, recolor, or add effects to the mark.
  • Don’t combine the mark with your own logo to imply a partnership.
  • Don’t use “Kino” in your product name or domain.
  • Don’t recreate the mark from scratch or use an outdated version.

Assets

Downloadable SVG and PNG versions of the mark and lockup, plus a press kit.

Coming soon

Kino and the Kino mark are trademarks of Kino. Use of the name or mark outside these guidelines requires permission — reach out via the contact page.